![](https://cdn.myportfolio.com/e4ff0d495ef7f6313b4a519c48d6db6e/f4041e1d-bc3c-48c8-88fb-fbe56530a0e1_rw_1920.jpg?h=36adec0ff31b70f61036d2bc1cc0fde6)
LOGO + CONCEPT // New Logotype for over 100 year old association for handicraft in region Östergötland, Sweden. " HEMSLÖJDEN I ÖSTERGÖTLAND". Hemslöjden preserves and conveys the interest in handicraft in the region. Hemlöjden i Östergötland Holds courses in hard and soft handicraft, both for skilled craftsmen /women, beginners and for children. Offers Consultation and have a store and workshop in Linköping. All under the same name and logotype.
The logo has its orgin in a handle on local wooden mangle board. The handle is shaped like a horse. In the logo the "horses" are standing up and reflected - making a symbol - a tool with a heart inside, for the love of making crafts by hand.
Concept and implementation for for the store is red colour logo. For the asscociation is grey / black
![](https://cdn.myportfolio.com/e4ff0d495ef7f6313b4a519c48d6db6e/5a40d993-00df-4630-91a7-380a1792a258_rw_1920.jpg?h=e79689a6e775c754f4e8a080b701b65f)
STATIONARY // in grey and black for the association
![](https://cdn.myportfolio.com/e4ff0d495ef7f6313b4a519c48d6db6e/312d6bc7-92b1-465b-9c05-778ab64d3f1e_rw_1920.jpg?h=d3485b245b5e582d319e9c9f1d9126af)
STATIONARY & PRODUCTS FOR THE STORE // in red for the store and contact with costumers, stamps for paperbag, stickers, and the "negative" form from the logo, shapes a heart, apploied on cards and small stickers for package string in the store.
![](https://cdn.myportfolio.com/e4ff0d495ef7f6313b4a519c48d6db6e/621d51dc-6bb5-4098-a0b8-708be7736675_rw_1200.jpg?h=42d059b3f843ba9276ae5ded88adb54f)
POSTER // " The handicraft association grows" a play with the logotype, for courses and workshops.